AppsFlyer Overview
- Founded
- 2011

- Status
- Private
- Employees
- 1,291

- Latest Deal Type
- Series D
- Latest Deal Amount
- $225M

- Investors
- 17
AppsFlyer General Information
Description
Developer of a mobile attribution and marketing analytics platform intended to help clients track and optimize user acquisition. The company's platform provides accurate data, unmatched privacy, security, and an unbiased customer-obsessed approach, enabling clients to get a holistic view of every user journey across platforms, channels, and devices.
Contact Information
- 100 1st Street
- 25th floor
- San Francisco, CA 94105
- United States
AppsFlyer Valuation & Funding
Deal Type | Date | Amount | Raised to Date | Post-Val | Status | Stage |
---|---|---|---|---|---|---|
7. Later Stage VC (Series D) | 21-Jan-2020 | $225M | 00000 | 00.000 | Completed | Generating Revenue |
6. Later Stage VC (Series C) | 17-Jan-2017 | 000.00 | 000.00 | 00000 | Completed | Generating Revenue |
5. Early Stage VC (Series B) | 20-Jan-2015 | 0000 | 0000 | 000.00 | Completed | Generating Revenue |
4. Early Stage VC (Series A) | 05-Mar-2014 | 00.000 | 00.000 | 000.00 | Completed | Generating Revenue |
3. Seed Round | 15-Sep-2012 | 00000 | 00000 | 00.000 | Completed | Generating Revenue |
2. Seed Round | 01-Jan-2012 | Completed | Generating Revenue | |||
1. Accelerator/Incubator | 01-Apr-2011 | Completed | Startup |
AppsFlyer Cap Table
Stock | # of Shares Authorized |
Par Value | Dividend Rate (%) | Original Issue Price |
Liquidation | Liquidation Pref. Multiple |
Conversion Price | % Owned |
---|---|---|---|---|---|---|---|---|
Preferred E1 | 000,000 | 00.000000 | 000.00 | 000.00 | 00 | 000.00 | 0.00 | |
Preferred E | 00,000,000 | 00.000000 | 000.00 | 000.00 | 00 | 000.00 | 00.000 | |
Preferred D | 00,000,000 | 00.000000 | 00.00 | 00.00 | 00 | 00.00 | 00.000 | |
Preferred C | 00,000,000 | 00.000000 | 00.00 | 00.00 | 00 | 00.00 | 00.000 | |
Preferred B1 | 00,000,000 | 00.000000 | 00.00 | 00.00 | 00 | 00.00 | 00.000 | |
Preferred B | 4,279,875 | $0.010000 | $0.25 | $0.25 | 1x | $0.25 | 4.08% | |
Preferred A | 8,818,350 | $0.010000 | $0.06 | $0.06 | 1x | $0.06 | 8.41% |
AppsFlyer Comparisons
Industry
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Request a free trialAppsFlyer Competitors (45)
Company Name | Financing Status | Location | Employees | Total Raised | Last Financing Date/Type | Last Financing Amount |
---|---|---|---|---|---|---|
Tenjin | Venture Capital-Backed | San Francisco, CA | 00 | 00.000 | 0000000000 0 | 00.000 |
0000000000 | Corporation | New York, NY | 000000000 - | |||
0000000000 | Private Equity-Backed | San Francisco, CA | 0000 | 00000 | 000000000000 | 00000 |
000000000 | Venture Capital-Backed | Paris, France | 000 | 00.000 | 0000000000 0 | 00.000 |
0000000 | Venture Capital-Backed | Sandpoint, ID | 000 | 000000000 - |
AppsFlyer Patents
AppsFlyer Recent Patent Activity
Publication ID | Patent Title | Status | First Filing Date | Technology (CPC) | Citations |
---|---|---|---|---|---|
US-20130097008-A1 | Events tracking technology | Granted | 12-Oct-2011 | 00000000000 | 00 |
US-10354293-B2 | Events tracking technology | Active | 12-Oct-2011 | 00000000000 |
AppsFlyer Executive Team (25)
AppsFlyer Board Members (5)
Name | Representing | Role | Since |
---|---|---|---|
Alex Crisses | General Atlantic | Board Member | 000 0000 |
Anton Levy | General Atlantic | Board Member | 000 0000 |
Boaz Dinte | Qumra Capital | Board Member | 000 0000 |
AppsFlyer Signals
Growth Rate

Growth

Size Multiple


Key Data Points
Twitter Followers
5.5k

Similarweb Unique Visitors
15.0K

Majestic Referring Domains
314

PitchBook’s non-financial metrics help you gauge a company’s traction and growth using web presence and social reach.
Request a free trialAppsFlyer Investors (17)
Investor Name | Investor Type | Holding | Investor Since | Participating Rounds | Contact Info |
---|---|---|---|---|---|
General Atlantic | Growth/Expansion | Minority | 000 0000 | 000000 0 | |
La Maison Partners | Venture Capital | Minority | 000 0000 | 000000 0 | |
Nouveau Capital | Venture Capital | Minority | 000 0000 | 000000 0 | |
Salesforce Ventures | Venture Capital | Minority | 000 0000 | 000000 0 | |
Armat Group | PE/Buyout | Minority | 000 0000 | 000000 0 |
AppsFlyer Acquisitions (1)
Company Name | Deal Date | Deal Type | Deal Size | Industry | Lead Partner |
---|---|---|---|---|---|
00000 | 01-May-2018 | 0000000000 | Social Content | 0000 0000 |